
Courses
Graphic Design Processes

An introductory-level graphic design course is concerned with fundamental issues and topics in graphic design. Basic, traditional, and contemporary (digital) aspects of profession-oriented design composition, design preparation, and design production will be included in the course.
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AR 328 Graphic Design Processes 3 Credit Hours
Prerequisites: AR 102 and AR 305
Type and Design
Application of design and type principles to the development of symbology. Selected topics in design, i.e., perception, figure-ground, shape, visual dynamics, Gestalt Principles, and fundamentals of design.
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AR 340 Type and Design 3 Credit HoursĀ
Prerequisite: AR 240

Web Design

This course will develop an understanding of digital technology as it relates to Visual Communications, as well as an understanding of web terminology, language, and process related to current design applications.
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AR 341 Web Design 3 Credit Hours
Prerequisites: AR 240, AR 305 and AR 340
Advanced Typography
The advanced-level graphic design studio course will be primarily concerned with issues and topics in professional typographic conceptualization, composition, and execution. The course, building upon coursework from Graphic Design Processes, Graphic Design Systems, and Graphic Design Formats, will cover a very basic history of graphic design with special application to typographic design and visual communication design.
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AR 440 Advanced Typography 3 Credit Hours
Prerequisites: AR 341

Art Direction

Advanced, senior-level Graphic Design studio course to directly follow Art Direction I, as the second half of a yearlong capstone project. It will necessarily build upon both conceptual and pragmatic understandings developed in the previous graphic design courses. Each student will propose and develop an approved, in-depth, professional-quality visual communications concept. This course is to be taken concurrently with AR 599 Capstone in Professional Practices. Not for graduate credit.
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AR 540 Art Direction II 3 Credit Hours
Prerequisites: AR 440 and AR 441
Internship in Graphic Design
An advanced-level graphic design course concerned with fundamental issues and topics in the professional world of graphic design. Basic, traditional and contemporary (digital/web) aspects of profession-oriented design composition, preparation, and production will be applied in real-world projects. Students will work under the supervision of a representative from the partnering agency hosting the internship and/or a professor. The work may be independent or collaborative but always to serve the client and art director.
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AR 490 Internship in Graphic Design 3 Credit Hours
Prerequisites: AR 340 and AR 341

Independent Study in Graphic Design

Advanced work in a field of specialization for which the student can show sufficient background. Prior to enrollment, students must obtain approval of the instructor under whom they wish to work, and together should devise an agreeable plan for the semester’s outcomes.
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AR 495 Independent Study in Graphic Design
Prerequisite: permission of the instructor
Brand Storytelling
Students will explore topics related to brand storytelling. We will define what a brand is. Research the audience to understand their challenges, goals, and what they see as success. Finally, we will create content that the audience can relate to, showing them how the brand can assist them on their journey to success. Content creation will include graphic design, motion graphics, video, and audio for digital and printed delivery.
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AR 300 Brand Storytelling 3 Credit Hours
Prerequisites: AR 340 and AR 341

Motion Graphics

In this course, students will explore topics related to graphic design and motion graphics. As a special topics course, various sections will be offered, focusing on specific motion graphics topics.
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AR 300 Motion Graphics 3 Credit Hours
Prerequisites: AR 340 and AR 341
